“Welcome to MonGOlia”: A lesser-explored Asian gem reemerging on the global tourism stage

Mongolia, a lesser-explored gem in Asia, is a stunning nation brimming with rich cultural past. Of late, the nation is making a strong push to attract international tourists with its unique landscapes. The country, noted for its reindeer sleigh rides, camel racing, and expansive wilderness, the country is aiming to attract those seeking a genuine escape from the everyday.

About “Welcome to MonGOlia” campaign

The “Welcome to MonGOlia” campaign marks Mongolia’s enthusiastic return to the global tourism stage, following a challenging period due to the COVID-19 pandemic.
The pandemic had a severe negative impact on Mongolia's tourism industry, but the country is now working to recover. As part of its recovery efforts, the Mongolian government has introduced new flights and streamlined the visa process, including visa-free travel for many nationalities.

These measures have already shown results. In the first seven months of this year, Mongolia welcomed approximately 437,000 foreign visitors, a 25% increase compared to the same period last year. This uptick includes rising numbers from Europe, the US, and Japan. South Korean visitors, in particular, have nearly doubled, thanks to the under-four-hour flight from Seoul to Ulaanbaatar.
Despite these positive trends, Mongolia is still striving to reach its target of 1 million visitors annually from 2023 to 2025. The nation, historically renowned for the vast empire of Genghis Khan, is currently a landlocked country situated between Russia and China. With a population of about 3.3 million, half of whom reside in the capital city of Ulaanbaatar, Mongolia offers ample open spaces ideal for adventure tourism.

Customized itineraries include horseback riding trips and camping excursions with the option of staying in traditional gers—felt-covered dwellings still used by Mongolian herders. This authentic experience draws visitors who wish to immerse themselves in Mongolia’s rich cultural heritage and natural beauty.


Before the pandemic, tourism contributed 7.2% to Mongolia’s GDP and employed 7.6% of its workforce, according to the World Bank. Although the industry faced significant setbacks, the World Bank has identified substantial growth potential for Mongolia. The country's diverse landscapes, stunning scenery, and opportunities for sports and adventure tourism present a promising future for its tourism sector.

About Mongolian attractions

Mongolia’s unique attractions and recent improvements in travel infrastructure make it an appealing destination for those looking to explore unspoiled natural beauty and cultural traditions. With continued efforts to boost tourism, Mongolia is well-positioned to welcome even more visitors in the coming years.