Kerala: ‘Holiday Heist’ bidding game for tour packages at unbelievably low prices

In a bid to promote tourism in Kerala, the state government has launched a bidding game called Holiday Heist on WhatsApp, which will be offering tour packages at low prices. You might just try your luck now and win big!

After promoting various scenic locations in the state by featuring them in hit movies, the Kerala government has now come out with another innovative step to lure tourists from across the country. The latest initiative is a bidding game that will give people a chance to win vacation packages at low prices.
The game called Holiday Heist will be offering tour packages at ‘unbelievably low prices’, and if one has a knack for bidding right, they might just win a vacation to God's own country.

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Located in the southern part of India, Kerala is a popular destination for photographers, beach lovers and more. It is famed for its stunning backwaters, spice plantations, lush greenery, and serene beaches, Kerala offers a wealth of opportunities to explore and have fun.

This initiative has to be played online and is a unique game that will offer you a bidding experience where the winners can effectively steal tour packages showcasing Kerala's globally acclaimed captivating destinations. As per the press release, the game revolves around the concept of 'lowest unique bidding', where participants will compete to secure tour packages with their lowest bids in a most unique manner. The release further added that the Holiday Heist has been launched as an innovative tool to redefine tour package promotions.
The initiative is not just about bidding high, it's about bidding uniquely low to steal a package! As the exclusive WhatsApp campaign by Kerala Tourism, it also marks a historic milestone for tourism departments in the country, Tourism Minister P A Mohamed Riyas stated in the release.

Launched in March 2022, the chatbot features more than 1.5 lakh contacts and more than three lakh active conversations. As part of the game, new tour packages will be launched every day for 30 days and users will have to bid wisely to win.