Kyoto’s 'empty tourism' campaign shows how coronavirus has negatively affected the city

The naturally rich Japanese city of Kyoto has come up with an interesting campaign called ‘empty tourism’ in the wake of coronavirus. The campaign showcases how coronavirus outbreak has negatively impacted tourism in the city, and keeping visitors away from the historic streets of Kyoto. The "empty tourism" campaign is launched by a group of shopkeepers to attract tourists to the city.

The merchants from five popular shopping streets in the city’s Arashiyama neighborhood have come up with an advertising campaign called suitemasu Arashiyama, meaning empty Arashiyama or there are few people around in Arashiyama. This is an extremely popular tourist district on the western outskirts of the city brimming with temples and shrines and tourists once upon a time.
The posters that are prepared for the campaign are based around a very interesting thought which is how any traveller could have the destinations renowned and most crowded spots all to themselves. The images show four popular tourist sites in the region with a message for each one.

One poster features a monkey and the caption reads:
It's been a while since there were more monkeys than humans. Just below the caption, there's a picture of a prominent tourist attraction Togetsukyo Bridge, which normally remains crowded with photographers, with no tourists at all.

The other poster shows Arayshiyama's gorgeous bamboo grove with hashtags captions, #nopeople and #nowisthetime

Clearly Arashiyama before the coronavirus outbreak was a tourists’ filled city, and probably has never experienced such emptiness. Also, being home to 17 UNESCO World Heritage sites, Kyoto normally experiences thousands of tourists on a daily basis. So to lure tourists back, the district's tourism website states that shopkeepers are waiting and all geared up to welcome visitors "with even more hospitality than usual."