Looks like Samsung Galaxy M30s ticks off all the right boxes for millennials

Gone are the days when millennials were criticised for having Peter Pan syndrome, refusing to grow up. Yes, they still want their workstations to look & feel more like play spaces and want other people to cook for them and drive them around; but when it comes to technology, these ‘kids’ are all grown up. They spend lacs each year and are flooding all sectors of the country’s workforce. Being a generation that has not known pagers, they’re also big on smartphones and an average millennial checks their phone a whopping 157 times a day - five times the rate of older users. Wow, that number suggests that their smartphone batteries need to be big. Big enough to last for days at a stretch - much like the one in Samsung Galaxy M30s, whose hulking 6000 mAh battery is the biggest in the market right now.

While other smartphone brands were still trying to figure out ways to make and market products for millennials, Samsung went a step ahead and cracked the code for generation Z as well - those who have recently become adults and whose purchasing power will continue to grow significantly. These two categories are used to having easy access to everything, from food to cabs, and entertainment. For them, smartphones are not a luxury, but a part of their lives, a way of conducting their everyday tasks. Which is why, Samsung reached out to these generations of users who won’t settle for anything less than perfect by breaking the clutter that every new model in the market comes with; they’re all the same - in terms of size, operating system, camera, design, and battery life. Samsung Galaxy M30s breaks all these mundane barriers and how.
One thing that millennials hold most dear: Individuality

Inspired by Samsung’s brand image,” the new, millennial-minded smartphone provides the necessary components for a life spent exploring and to #GoMonster.
Battery: If there’s one thing that plagues this connected generation, it is battery limitations. It is difficult to find a phone that can be a worthy companion to their romantic adventures of untethered globe-trotting and unlimited cultural consumption. The Samsung Galaxy M30s comes to the rescue with a 6,000 mAh monstrous battery, capable of 29 hours of video playback, 49 hours of voice calls, 131 hours of music playback - on ONE charge! Also, Samsung Galaxy M30s’ light weight in spite of a humongous battery is another reason gamers may rejoice. It’s 8.9mm thick, 188 gms light and flaunts a Gorilla Glass 3 screen - providing the perfect grip for exhaustive gaming marathons. The prowess of Samsung Galaxy M30s’ battery has not just been mentioned but also tested and proven by adventurous stalwarts. Amit Sadh, the popular actor, biking enthusiast, and an adventure-junkie at heart was challenged by Samsung to take the first #GoMonster challenge on one charge - to cover the distance between Leh and Hanle (one of the world's highest observatories) on a single charge of Samsung Galaxy M30s. That meant the star had to brave rugged roads, landslides, tricky off-road, and harsh weather during the two-day journey. Being the socially connected soul that he is, it was impossible to keep his phone unused to save battery. So, did the monster battery outrun time? Watch to find out:

Well, you saw the phone’s performance in Amit Sadh’s journey. Take a look at the next test taken by professional mountaineer Arjun Vajpayi, to understand what non-stop adventure means.


Camera: A 48 MP primary camera on the rear with an f/2.0 aperture, and a second 5-megapixel camera with an f/2.2 aperture are perfect for the photo-happy adventurer and social media influencer. Wait, there’s a third, an 8-megapixel camera with an f/2.2 aperture that offers an innovative design and bestows even casual photographers the ability to produce pro-grade shots. Galaxy M30s also sports a 16-megapixel camera on the front for selfies and professional shooting and editing modes for more visually gifted. Using the dynamic autofocus technology, it takes photos with more depth, clarity and chromatic range, resulting in eye-catching stills.

Performance: These two videos are proof that when the rubber finally meets the road, this phone can keep up with its owner’s digital life. Internet is browsed, messages are sent, updates posted, and hiccups in the process aren’t tolerated - all thanks to the M30s, which excels when it comes to daily performance, emphasizing the activities that millennials value the most.
At the heart of the phone is a 1.7GHz octa-core Samsung Exynos 9611 processor that features 4 cores clocked at 1.7GHz and 4 cores clocked at 2.3GHz. It keeps apps running smoothly, even when several are operating at once — and all of that activity is then brilliantly displayed on the phone's awe-inspiring, sAMOLED Display panel and a 6.40-inch (16.21) touchscreen display with a resolution of 1080x2340 pixels. Add in UI based on Android 9 Pie and 64GB and 128GB of inbuilt storage that can be expanded via microSD card (up to 512GB) with a dedicated slot. What do all these features give you? A phone that can last more than your favourite video game. It isn’t every day that a smartphone braves the onslaught of multiple intensive hours of gaming and still stays strong.

The handset comes in suave colours like sapphire blue, opal black, and pearl white and two memory options of 4 GB RAM + 64 GB ROM and 6GB RAM + 128GB ROM - offering millennials a choice mirroring their personalities.

Viewing experience: Okay, so today even if a phone has an amazing screen and display panel, but cannot flaunt long hours of streaming HD content, does it cut it? It’s such a shame that even in 2019, most affordable and many high-end phones do not support HD streaming on apps like Netflix, Amazon Prime Videos and Google Play, irrespective of the subscription pack. The reason? A missing Widevine DRM Level 1 (L1) certificate which is required by all major content streaming platforms for HD streaming. Guess what, the Samsung Galaxy M30s has it. “Are you still watching?, asks Netflix.”

Available online on Amazon and Samsung.com from September 29, 2019, M30s isn't just a phone that millennials can enjoy — it's a phone that was wholeheartedly built to give them exactly what they need in a smartphone. Combining best-in-class performance, gorgeous design, multiple-days battery life and a powerful camera system, it truly is challenging everyone to #GoMonster. Will you?

Disclaimer: This article has been produced on behalf of Samsung by Times Internet’s Spotlight team.