Luxurious remedies from Europe’s first pharmacy

Noteworthy for: This pharmacy uses only the highest quality natural ingredients, while all the soaps, essences and perfumes are based on the original centuries-old formulas.

Talk of the town: Founded in 1221 by a group of Dominican friars, the Farmacia di Santa Maria Novella is one of the world’s oldest pharmacies.

It was originally used to create balms, pomades and other medications (from herbs grown in the monastic gardens) for the monks in residence, but by the early 17th century its reputation for quality led to it being opened to the general public. Now, in the 21st century, it’s considered Florence's foremost apothecary.

Enjoy some retail therapy here by purchasing their tried-and-tested products, from perfumes and candles to herbal remedies. There's also a hugely popular herbal medicine, perfume and soap museum, which offers a fascinating look through the history of pharmaceuticals. The fact it’s located in a beautiful historic building with a gigantic garden is an added tonic.