Pay with your Instagram followers at this Milan restaurant

Yes, you read that right. A sushi bar, aptly named as This Is Not A Sushi Bar, in Milan offers its visitors to pay for food with their Instagram followers. The sushi bar is set in Milan’s Porta Venezia and prompts its visitors to post their food photos on Instagram in return for significant discounts on their ordered food; that, if the visitors have a significant number of followers. Those posting also need to use their exclusive hashtag #thisisnotasushibar while posting.
The amount of discount or perks that you get here depends on the number of Instagram followers that you have. Going by that, you get a free dish if your follower count is between 1000 to 5000, two dishes if your follower count ranges from 5000 to 10000 followers, and eight dishes for free if your follower count ranges from 50000 to 100000; not to forget, you have your entire meal free if you are one of those influencers who have a count of more than 100000 followers.

An innovative concept, it has the world of foodies abuzz, with Instagram users lining up for some perfectly-made sushi and sashimi. Matteo Pittarello, the founder of This Is Not A Sushi Bar, states that the move is inspired by the acclaimed OTT series Black Mirror.
So yes, if you would love a free plate of sushi or sashimi (well, who wouldn’t), you know where to eat in Milan.