Via Roma/Via Calimala

Two names, one street, hundreds of fab fashion boutiques

Word to the wise: It’s worth noting that Via Roma and Via Calimala are actually the same street - it’s just that the name inexplicably changes at Piazza della Repubblica.
Via Roma/Via Calimala is one of Florence’s very best fashion shopping streets. Home to the biggest department store in the city (Rinascente), a plethora of large fashion store chains (Sisley, Zara, Massimo Dutti) and countless top independent fashion boutiques (Luisa, Ruco Line, Lui Jo), it’s the perfect place - budget permitting - to pick up a fashionable souvenir of your time in Italy.

You’ll also find several chic cafes and stylish restaurants along the street, which are perfect for a coffee or lunch break. On Via Roma/Via Calimala, even the eateries are fashionable.