Kerala Tourism's beef post on Twitter hurts religious sentiments of many

Apparently, the beef recipe post shared on Twitter by Kerala Tourism has hurt religious sentiments of many across India. The post did not go well among the religious activists, and was soon flooded with hate and negative comments after it was posted.

A huge political row began over the advertisement, wherein Kerala government’s tourism department is shown promoting beef recipes. In the ad, the tourism department presented beef as their local cuisine, which people did not like. Religious activists started questioning the advertisement featuring and promoting beef recipes to boost state tourism.
The Twitter post that started all the controversy was shared by the Kerala tourism department on January 15. It read, “Tender chunks of beef, slow-roasted with aromatic spices, coconut pieces, and curry leaves. A recipe for the most classic dish, Beef Ularthiyathu, the stuff of legends, from the land of spices, Kerala.”


A number of religious activists on Twitter even questioned the tourism authority about their timing as it was posted on the very day of Hindu festival Makar Sakranti, Pongal and Bihu on January 15.
A number of Hindus in India consider cows extremely sacred and, hence, in myriad Indian states, there is a complete ban on cow slaughter and is also considered a crime. However, the same law is not prevalent in many Indian states including Kerala, West Bengal, Arunachal Pradesh, Mizoram, Meghalaya, Nagaland, Tripura and Sikkim.

The controversial Beef Ularthiyathu is Kerala’s one of the special delicacies, and is quite popular in the Central Travancore region of the state.