Kerala Tourism campaign ‘Human by Nature,’ finds a place at Times Square in New York City

Kerala Tourism has launched a new global outreach programme, titled, ‘Human by Nature.’ The campaign was recently seen at the famous Times Square in New York City. Times Square, which is known to gather a large number of people on a daily basis, and is one of the busiest places in the world. Right here shining bright sat the Kerala Tourism campaign advertisement. According to reports, advertisements here can receive almost 1.5 million impressions every day.
The ‘Human by Nature’ campaign was launched first in Delhi on February 19, 2019. Focusing on people, and nature, the campaign also includes a fantastic 3-min short film, which has been produced by Stark Communications. Showcasing the human and natural assets of Kerala, the campaign ad is a powerful movie that includes all major regions of the state. It certainly has a global appeal.
The photographs have been taken by Canadian photographer, Joey Lawrence.

Kerala has long been a much sought-after destination for both domestic and international travellers. It is popularly known as 'God's Own Country,' and is a treasure trove of natural wonders. Most of the state is still very pristine and untouched by the mechanical world, and one of the best experiences to have here is to take a boat ride on its backwaters.