Bareilly finally gets its lost ‘Jhumka’ after 54 years

Remember the famous chartbuster Bollywood song from the 60s, "Jhumka gira re, Bareilly ke bazaar mein."? Well, it seems like the city of Bareilly in Uttar Pradesh has finally got its lost and much-awaited jhumka after 54 years! The fun part is that though there is absolutely no connection between jhumka and the city, it still became an icon for the city. Soon, people started recognising Bareilly with jhumka and made the city popular.

The jhumka, weighing over 200 kg, was installed in the city this Saturday. The massive piece of jewellery is also embedded with myriad colourful stones and one can also see the name of the city embroidered on it with Bareilly’s famous zari.
A number of tourists visit the city and ask for the popular jhumka. A local jeweller said, "We have people coming and asking for jhumkas and we do not have the heart to tell them there jhumkas in Bareilly are no different from those sold elsewhere. We always keep jhumkas in different designs because we do not want to disappoint our customers."


The concept of developing a jhumka architecture in the city was conceived by the Bareilly Development Authority (BDA). It was like adding an attraction to the city for the tourists.
The jhumka structure was unveiled in the city by the Union Minister and local MP Santosh Gangwar. This 14 ft high structure is installed at the zero point on National Highway 24 in Bareilly in the Parsakhera region.

The minister during the inauguration said, “The collaborative effort made by the authority, various organisations and local residents in setting up the ambitious jhumka in Bareilly is commendable. It looks beautiful and unique. Visitors will finally be able to associate the landmark jhumka in Bareilly with the evergreen song."
The project costs INR 18 lakh, INR 8 lakh for the jhumka and INR 10 lakh for the region beautiful.