The brainchild of Chandigarh resident Preet Arjun Singh, this store sells stylish t-shirts with social messages that are presented as catchy slogans with colourful graphics. Reasonably priced, these t-shirts tackle everything from corruption to communal politics. Their latest initiative is the 'Keep calm. It’s just a turban' t-shirt, which intends to question racial and cultural stereotypes, and was designed following the 2012 Sikh temple shooting in the USA.