It is the first authentic mall of the city with a full-fledged theatre in INOX cinemas (4 screens), which incidentally is the movie chain’s first venture in Odisha. Though it is the largest mall of the state, it is not in the league of malls we see in Mumbai, Delhi, Bengaluru etc. With single screen theatres ruling the city’s cinema space for many decades, the opening of INOX has been a breath of fresh air for movie buffs. Apart from movies, the mall primarily is a hot spot for apparel shopping. Big names like Brand Factory, Turtle, Lee, Pepe Jeans, Peter England, Wrangler, Moustache and Allen Solly have stores here. Also with new trendy cafes like Tyre Patty and Wrap Up, it has become the new hangout place for the younger brigade. Due to the large number of footfalls in the area, many new shops have cropped up in front of the mall. Local eateries like DFC (a local version of KFC), Chocolate House, Ammas Dosa, Hakka Bowl, Biriyani Box and Baker’s Delight get benefited due to the large number of visitors to the mall.