The town’s shopping scene is eclectic, even funky. Downtown Pacific Avenue offers many shops with a local twist, including the venerable O’Neill’s where surfer guys and girls can find swimming costumes, the creation and design of the city’s favorite son, the legendary Jack O’Neill (he still lives next to the beach). The independent Bookshop Santa Cruz is packed with happy locals, especially during frequent author talks Antique hounds should head to the Santa Cruz Antique Faire (8 am to 6 pm on the second Sunday of the month, on Lincoln Street which is between Pacific and Cedar Streets).