33 Rue Majorelle is the epitome of modern souvenir shops in Marrakech. It is at the forefront of a new movement that seeks to populate Marrakech with extremely modern concept stores. Unsurprisingly it is located across the street from the splendid and uber fashionable Jardin Majorelle―designer Yves Saint Laurent’s gift to the city of Marrakech. The shop is divided into three sections―the main area, the home section, and a noveau juice bar. 33 Rue Majorelle focuses on Morocco’s home-grown designers and famed artisans. Expect to find highly fashionable items such as loafers, scarves, oversized totes, and throws with a distinctly Moroccan edge at this unique store. The shop also stocks colourful and unique homeware including Moroccan glasses, tea cups, coasters, and much more. These are items that wouldn’t be out of place in some of the most fashionable cities in the world―definitely one for the style-conscious traveller.