Vietnam's oh-so modern traditional designer

Talk of the town: Vo Viet Chung's increased celebrity status in his home country sees him behind a camera more than a sewing machine these days.

Having single-handedly brought the Ao Dai (traditional Vietnamese tunic) to the international market since, Vo Viet Chung has cemented his reputation as Vietnam's most respected and innovative designer. A consistently flawless collection sees VOV (the designer's nickname) spin his unique take on the classic Vietnamese national costume; think brocades, luxurious velvets and cut-out details to give a youthful appeal to old-school style.

Ao Dai's can be custom-made to fit any figure, but if the full-on traditional dress is a little too ambitious for you, the designer's more Western-inspired takes on shift dresses and party frocks may appeal.