Hippy chic that's always in fashion

Noteworthy for: Missoni's signature weaves and fabrics are still at the forefront of fashion after nearly 60 years in the business.

This family-run fashion label creates vibrant striped patterned knitwear that is instantly recognisable all over the world. Always chic no matter the season, the now legendary patterns of stripes, waves and zigzags began when the founders met and fell in love in London in the late 1940s.

The boutique is situated across from the Spanish Steps and the clothes are fashion favourites of the likes of Cameron Diaz, Demi Moore and Nicole Richie.