The Odisha State Cooperative Handicrafts Corporation Ltd. has been branded as Utkalika (with reference to the state being called Utkal in ancient times). Odisha is known for its fine lineage in handicrafts over the centuries. The exemplary applique work (traditional patchwork art) in the small town of Pipli is world famous. Wall hangings, lamp shades, purses and garden umbrellas are the most sought after items. Other handicraft works available at Utkalika are dhokra (brass metal items), woodcrafts, horn craft, pattachitra, terracotta items, tribal jewellery and palm leaf engravings. Silver filigree is a 15th century art of erstwhile Persian countries and is practiced in Cuttack. This intricate process is used to design brilliant pieces of jewellery. It is also used to make decorative idols and religious paraphernalia. Utkalika has a variety of these products at their outlets. The corporation’s objective is to provide sales and marketing support to all handicraft works in the state. They encourage designers to adapt to latest evolving trends and changing customer expectations. There are two outlets in Bhubaneswar (Market Building and Airport) and another five outlets in the state. Utkalika is also present in Delhi, Kolkata, Mumbai, Pune, Bengaluru and Hyderabad. Almost every drawing room of the state proudly carries an indigenous artefact. When is your home carrying one?