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Customisation is the buzzword in health insurance as add-ons offer flexibility, but it may also lead to confusion
In the fast-evolving health insurance space, a significant shift is underway. Since the pandemic, the onesize-fits-all health plans have been giving way to customised or modular policies, wherein customers can choose benefits based on their needs, budgets, life stages and health conditions.
The rising adoption of tailored coverage has been necessitated by increased lifestyle diseases and high medical inflation of 12-14%.