A feature called ACR turns your smart TV into a “two-way mirror”. Your screen may look passive, but the system behind it is capable of observing patterns, preferences and behaviour
India’s smart TV boom has brought a sharper, more uncomfortable question into the living room: is your television quietly watching you back?
At the centre of it is a lesser-known feature called Automatic Content Recognition (ACR), a technology built into many internet-connected TVs that can identify what’s playing on your screen by analysing tiny snippets of audio or patterns of pixels.
At the centre of it is a lesser-known feature called Automatic Content Recognition (ACR), a technology built into many internet-connected TVs that can identify what’s playing on your screen by analysing tiny snippets of audio or patterns of pixels.