Trump’s US prefers hard power over Americana’s cool culture. But soft power delivers bigger bang for the buck. Low income India ranks relatively high in soft power, allowing it to exert greater influence
The “hard power” of military and economics demonstrates, front stage, a nation’s strength. What often escapes notice is the “soft power” behind the curtains. This is where the supporting cast of intellectuals and eccentric artists do what they do best to make the front stage compelling. Without their contribution to the matinee, the audience may have left before the show ended.