Companies should think twice before following in the footsteps of the hotel chain’s ban on unmarried couples — unless they want to harm their brands
Meerut, an hour’s drive from New Delhi and home to a mere 2mn people, is what in India’s crowded north is considered a small town. There isn’t a lot to recommend it to visitors, and it doesn’t exactly receive hordes of tourists. And yet, the city’s hotels have been all over the news recently.