Risqué business! Quick commerce enters the bedroom

Sneha Bhura & Ketaki DesaiTNN
Jan 11, 2025 | 18:04 IST
One in every 140 orders on Instamart contained a sexual wellness product (photo: AI generated)

Condoms and chips, bhujiyas and blindfolds…they might seem like strange combos, but New Year bestsellers show how qcomm is helping people shake off taboos around sexual wellness products

As Meera unwrapped the discreet brown bag in her hotel room in Delhi, she couldn’t help but feel a tinge of awkwardness.

“So, this is what my life has come to: ordering a vibrator like it’s a midnight snack,” the 32-year-old marketing consultant from Bangalore remembers thinking on a work trip last October.
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