Inside the ‘looksmaxxing’ broverse where masculinity is measured in jawlines

Shruti SonalTNN
Mar 14, 2026 | 20:40 IST
Content creator Sid Chawla, who transformed himself after high school, has now authored ‘Looksmaxxing Bible’

An extreme makeover culture is pushing young Indian men to try everything from skincare to surgery in a bid to boost their ‘sexual market value’

“How do you make any woman go crazy for you? How do you lead people around you? How do you make a name for yourself in your chosen career?”

Self-help creator Saurabh Gandhi poses these questions before promising “a life changing event” — a three-day workshop titled ‘Kill the BOY and let the MAN be born’ — where he outlines four types of boys: the lonely boy with no guidance, the deep thinker with no results, the pleasure-seeking addicted boy, and the nice boy who gets ignored.
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