‘Gen Z Walks Into A Bar…And Orders Water’

Chetan Bhagat
Apr 17, 2026 | 20:09 IST

Our relationships, even with ourselves, shift when the blur of alcohol is gone. Vulnerability isn’t outsourced to a fifth glass of wine. Joy becomes less about the shared high, more about shared presence


Here’s something surprising: the world is drinking less alcohol. Sure, it’s still strictly regulated. There are age limits, massive taxes, tough licensing, restrictions on sales & advertising, and some places even have total prohibition. All this suggests that alcohol is one of those vices that if left unchecked, humans would go crazy over. And yet, global trends are clear. Sales are dropping. People don’t want to drink, not as much as they used to.
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