Doctors say issues ranging from sleep disorders to anxiety and obesity are common as youngsters get hooked to caffeine-sugar fix
Two years ago, two YouTubers and sports stars, Logan Paul and KSI, launched an energy drink called Prime Hydration. Even though it had not formally launched in India then, youngsters bought it at ridiculous prices in the black market, some forking out as much as ₹1,500 a can. Now, one can get it for around ₹250. The hype around Prime shows how the thirst for energy drinks is growing with adolescents and young adults looking for a quick energy fix: reaching out for one, then another and another, till they are trapped in a caffeinated vice grip.