Nine years on, can this TVS-backed EV startup finally do an Ather?

Nov 11, 2025 | 11:53 IST

Narayan Subramaniam, CEO and co-founder, and Niraj Rajmohan, CTO and co-founder, Ultraviolette

For years, the sales of Ultraviolette electric motorcycles remained modest due to premium pricing. The startup is now making a bid to go mainstream. With Ather’s renewed momentum lifting electric two-wheelers, can Ultraviolette finally catch its moment?

“Apna time kab aayega? [When will my time come?]”

That’s what premium electric two-wheeler maker Ultraviolette could be wondering nine years after setting up shop.

TOI

TOI

Nine years on, can this TVS-backed EV startup finally do an Ather?

For years, the sales of Ultraviolette electric motorcycles remained modest due to premium pricing. The startup is now making a bid to go mainstream. With Ather’s renewed momentum lifting electric two-wheelers, can Ultraviolette finally catch its moment?

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TOI

Nine years on, can this TVS-backed EV startup finally do an Ather?

For years, the sales of Ultraviolette electric motorcycles remained modest due to premium pricing. The startup is now making a bid to go mainstream. With Ather’s renewed momentum lifting electric two-wheelers, can Ultraviolette finally catch its moment?

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