India has a rich class, and two middle classes. Here’s why all three are buying ‘better’ than ever before
Some 10% of the richest Indians are apparently driving actual money-making consumption. You know, paying for the things they want — when they want it.
The next 23% are “heavy consumers and reluctant payers”. And the remaining 67% have absolutely no extra money to spend on anything beyond the basics — sometimes, not even that.
The next 23% are “heavy consumers and reluctant payers”. And the remaining 67% have absolutely no extra money to spend on anything beyond the basics — sometimes, not even that.