Be it offline foray or backend integration, co-founder Peyush Bansal went against the grain. His tech-led approach powered Lenskart’s $10bn IPO push. But the next phase is more demanding
Sometime in July 2011, TCM Sundaram, founding partner at IDG Ventures India, was deleting junk emails during transit on an international trip. A mass email blast advertising the online sale of spectacles at a discounted rate grabbed his attention. That email campaign was quite persistent with multiple mails in the previous six months, he figured.