Sandeep Das

If You Are Feeling Lonely On Valentine’s Day…

Promising experiments in the future of love are underway. Try festival dating. Or an AI companion, even if you are already in a relationship. And being your own Valentine is great too

What We Say Is Good Isn’t What We Buy

Their subconscious is the king of consumers’ decision-making. Diets to dating, we are almost always slaves to this spontaneous reflex. Brands target this by deploying FOMO, ego, sex, status, coolness in messaging

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