As the tech giant moves away from a singular focus on a gaming business that’s dependent on selling games and Xbox consoles, it has also realised that in a hardware-agnostic future, content will be its key differentiator
For all of the tech giant’s prowess, its Xbox business has been struggling to keep up with rivals in terms of bankable original games. It is opting to solve this via acquisitions like the $68.7bn Activision Blizzard deal
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