Snapchat has introduced AI Clips, a new Lens format in Lens Studio that converts a single photo into a five-second video. Available to Lens+ subscribers, AI Clips use a closed-prompt system, meaning the creative direction is predefined by the developer. The users do not need to provide instructions or text prompts.
The feature is intended for fast and easy conversion of photos into videos, making it accessible for AI videos to be created using AI. This innovation expands creativity, simplifies video generation workflows, enhances engagement, and signals Snap's growing investment in generative artificial intelligence tools. AI Clips are part of the Gen AI Suite within Lens Studio, making it possible for developers to create and distribute AI Clips on Snapchat.
Snapchat AI Clips: Transforming a Snap or Camera Roll photo into a 5-second AI video
AI Clips are similar to Snapchat's lenses that transform the uploaded snap or Camera Roll photo into a video. The process involves closed prompts, which are a creative framework for users that is determined by the developer. The user simply chooses the lens and uses it to create a video using the AI Clips feature. The video created is 5 seconds long and may feature a range of settings, such as a cinematic setting or a surreal background.
The closed prompts are different from the normal AI video-making process that involves open-ended prompts. The normal AI video-making process involves users creating a video using a set of written instructions that may or may not yield a video with a certain output.
How to use AI Clips on Snapchat
It is easy to use AI Clips if you are a Snapchat user.
- First, open the Snapchat app, and ensure that you are subscribed to Lens+.
- Then, open the Lens carousel or the Lens Snapcode.
- Select the AI Clip Lens that you want to use. You can either take a photo using the camera or you can choose an image from the Camera Roll.
- After that, you can apply the Lens by tapping the screen.
- AI will produce a video that lasts for five seconds, depending on the image and the creative prompt that the Lens has.
Once the video has been produced, the user can now view the video, save it to the device, and even share it with friends using the Snapchat app, whether through chats, stories, or even the spotlight feature, without any need to edit the video, even if the user does not have any idea about the use of AI video editing tools.
How AI Clips stand out in the AI video landscape
The AI Clips are different from other AI videos currently available. Most AI videos are based on text-to-video, which can be time-consuming. The AI Clips are based on predesigned experiences. They are mobile-first, which helps developers maintain their own vision.
The closed prompt system helps in reducing all variables. This ensures that all videos are generated according to the vision of the developer. The system also helps make it easy for users. The AI Clips are based on a five-second output, making it easy for users.