Shopify shuts down Kanye West’s website selling $20 Swastika shirts, says Ye 'had an entire day'

E-commerce platform Shopify shut down Ye's website morning after the rapper, formerly known as Kanye West, used it to sell T-shirts featuring a swastika following a Super Bowl commercial promoting the site.

"All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify," the company said in a statement.

The controversy began when Ye ran a local Super Bowl advertisement on Sunday night directing viewers to yeezy.com, where white T-shirts bearing black swastikas were being sold for $20.

The Anti-Defamation League condemned Ye's Super Bowl commercial on Monday, stating "there's no excuse for this kind of behavior."

By Tuesday morning, the site displayed an error message stating "this store is unavailable."

Shopify President Harley Finkelstein told CNBC that the website's owners "had an entire day" to prove they weren't violating the company's policies, "which did not happen."

The rapper resurfaced on the platform over the last few weeks, continuing his streak of antisemitic posts, going as far as comparing himself to Adolf Hitler. However, he decided to deactivate his account over the weekend, but not before thanking Elon Musk, the owner of X, 'for allowing him to vent.'