Samsung to unveil its largest-ever CES showcase: What to expect

For CES 2026, Samsung Electronics is set to host its most expansive exhibition yet by relocating its primary showcase to the Wynn and Encore Las Vegas, the company has announced. This move secures the largest premium exhibit space at the event, making Samsung's booth the single biggest among all exhibitors next year, the South Korean company added

The company is also unifying its previously separate TV and home appliance showcases into a single, immersive experience.

This will bring Samsung's connected ecosystem to life for customers and partners, offering them an unprecedented opportunity to engage with the company’s innovations and vision for the future of technology. Meanwhile, the Samsung C-Lab program will continue to highlight new innovations at Eureka Park.

CES 2026 from January 7 in Las Vegas

CES 2026 is shaping up to be a landmark event for technology enthusiasts and industry professionals. The event will take place from January 7-10 in Las Vegas.

Key themes for the year include advancements in artificial intelligence, sustainable technology, and the future of smart, connected ecosystems.

With major companies consolidating their showcases and promising their biggest exhibits yet, CES 2026 is poised to be a pivotal event for revealing the next wave of innovation.