Samsung set to bring AI and enhanced connectivity to Indian consumers

Jong-Hee (JH) Han, vice chairman, CEO and head of the device eXperience (DX) division at Samsung recently visited the company’s flagship retail store — Samsung BKC at Jio World Plaza, in Mumbai.

During his visit he underlined the company’s commitment to the Indian market by bringing AI and hyper connectivity for its consumers. Along with this, Han also invited the consumers to come and experience Samsung’s latest AI innovations across its product portfolio.

Earlier this year, Samsung unveiled its ‘AI for All’ vision at CES 2024. The company explained how AI will enable people to experience their devices more intuitively. As part of its ‘AI for All’ vision, Samsung in January unveiled Galaxy AI in its new Galaxy S24 smartphone series.

“India has a large population of tech-savvy young consumers that inspire us to innovate. Here, thousands of young, enterprising youth work at our R&D centres to bring cutting edge technologies such as AI to the world. We are proud of them,” said Han.

Samsung has just launched the Samsung BKC, a cutting-edge connected lifestyle experience store, offering consumers the opportunity to immerse themselves in the world of 'One Samsung'. Here, visitors can witness firsthand Samsung's latest AI advancements and how they drive the Company's interconnected devices ecosystem.