Salesforce CEO Marc Benioff sells $546,547 worth of company stock, now owns….

Salesforce CEO Marc Benioff sold company shares worth nearly $546,547 on September 26, 2025, Investing.com reported. Citing regulatory filings, the report says that the sale was executed under a pre-arranged trading plan, involving 2,250 shares of common stock sold in multiple transactions at prices ranging from $241.4027 to $244.279. On the same day, Benioff exercised options to buy 2,250 shares of Salesforce at $161.50 each, for a total value of $363,375.


After these transactions, Marc Benioff now owns 11,911,571 shares of Salesforce common stock. Indirectly, he owns 10,000,000 shares through the Marc Benioff Fund LLC and 1,07,000 shares by trust.

Job cuts at Salesforce

Last month, Salesforce CEO Marc Benioff announced that the company has cut 4,000 customer support positions, reducing its support workforce from 9,000 to 5,000 employees as AI agents increasingly handle customer service tasks. The workforce reduction represents nearly a 45% cut in the support division at the cloud software company.


"I was able to rebalance my head count on my support," Benioff said during an appearance on the "Logan Bartlett" podcast last month. "I've reduced it from 9,000 heads to about 5,000 because I need less heads," he added.


The job cuts come as Salesforce deploys AI agents that now handle 50% of customer conversations, with human agents managing the remaining half. Benioff described it as "eight of the most exciting months of my career" while explaining how AI technology has transformed the company's operations.


Benioff revealed that Salesforce had accumulated over 100 million uncalled sales leads over 26 years due to insufficient staffing.


"There were more than 100 million leads that we have not called back at Salesforce in the last 26 years because we have not had enough people," he explained. "But we now have an agentic sales that is calling back every person that contacts us."


The company uses an "omnichannel supervisor" system that coordinates collaboration between human and AI agents, allowing AI to recognise when tasks require human intervention.