Jaipuria Group acquires ClearDekho

ClearDekho, India’s leading affordable eyewear brand, has been acquired by the Jaipuria Group, a diversified Indian conglomerate with interests in retail, beverages (Pepsi bottlers), and global brand partnerships. The acquisition is a full buyout, with Jaipuria Group taking over majority ownership and aligning the exit of all existing shareholders within two years. The Group will eventually own 100% of the company. While ClearDekho will continue to operate as an independent brand, the business will now be fully managed by Jaipuria Group with a structured growth and expansion roadmap in place. As the business matures, it may be integrated into the group’s parent entity.

ClearDekho, backed by Jaipuria Group aims to scale its operations aggressively with the target of achieving ₹300 crore topline within the next three years. The long-term objective is to capture at least 10% of India’s eyewear market share within five to seven years. The focus will remain on building a national brand while maintaining a bottom-line positive business. The brand has already outlined its near-term plan to open 80 to 100 new stores within a year, initially deepening its presence across North India, followed by strategic expansion into the western and southern regions of the country.

Anuraag Jaipuria, Director, Jaipuria Brandz added “We are quite excited and are looking forward to innovate and build together and are confident that this acquisition will help ClearDekho transform into a national brand with a strong legacy.”

Ruchirans Jaipuria, Director, Jaipuria Brandz added,“We’ve always believed in identifying high-potential, scalable consumer-facing businesses. ClearDekho stood out as a brand with deep roots in the Indian heartland, a strong value proposition, and a clear path to profitability. Through this acquisition under our Jaipuria Brandz portfolio, we aim to take ClearDekho to the next level, expanding its footprint across India and setting new benchmarks in affordable eyewear retail. Our vision is to build a house of brands that lead their categories, and ClearDekho is a strong contender for that in the eyewear space.”