Intellect Design targets Rs 1,000 crore from Purple Fabric AI

Intellect Design Arena is aiming to generate Rs 1,000 crore in revenue over the next four years from its artificial intelligence platform, Purple Fabric. According to the company, Purple Fabric has been built as a decision-grade AI platform rather than a standalone generative AI tool. It is designed to help banking, financial services and insurance companies deploy custom-built AI agents trained on their own proprietary enterprise data, with governance and auditability built in. The company claims that Purple Fabric is positioned to address a common enterprise problem: AI initiatives that stall at pilot stages and fail to deliver measurable financial impact.

Arun Jain, founder and chairman and managing director of Intellect Design Arena and chief architect of Purple Fabric, said India has a chance to move beyond consuming global AI tools to building enterprise-grade platforms for the world. He argued that AI should act as a co-strategist rather than a replacement for human judgement, freeing leaders to focus on imagination, empathy and decision-making.

The platform is claimed to rest on four pillars: an enterprise knowledge garden, digital experts, governance and model optimisation. At its core are close to 70 ready-to-deploy digital experts that can be customised and combined based on client needs. The architecture follows a microservices approach, allowing enterprises to use individual components or stitch them together across workflows such as credit, fraud, liquidity and compliance.

Intellect Design reported revenue of Rs 2,577 crore in the last financial year, up 11 percent year on year. Licence revenue grew 13 percent, while product maintenance revenue rose 12 percent.