Facebook takes on Tinder and Hinge with AI-powered dating assistant

Facebook-parent Meta has announced a major update for the platform. The company has announced the new Facebook Dating feature. The AI-powered dating assistant and a new feature called Meet Cute is designed to help users move beyond endless swiping and find meaningful matches more easily. “Today, we’re introducing a dating assistant and Meet Cute, two new Facebook Dating features that help you skip the swipe and give you fresh ways to connect with the people you want to date,” said the company in a blog post.

AI dating assistant: A smarter matchmaker

The new dating assistant introduced by Meta is created to act as a personalised guide within Facebook Dating. It can:

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• li1Refine matches based on user interests and preferences.
• li1Respond to unique prompts such as “Find me a Brooklyn girl in tech.”
• li1Suggest dating ideas and help improve user profiles.
• li1Provide custom recommendations beyond standard filters like height or education.

The assistant will roll out gradually in the U.S. and Canada, accessible via the Matches tab.

Meet Cute: Surprise matches

Along with the personalised assistant, Facebook Dating has also rolled out Meet Cute, a new feature which is designed to automatically pair users with surprise match based on Meta’s algorithm.

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• li1Matches will initially be offered weekly, with the option for more frequent pairings under consideration.
• li1Users can choose to chat with their match or unmatch instantly.
• li1The feature is designed for those tired of swiping and seeking a fresh way to expand their dating pool.

“These new features are designed to help address swipe fatigue, and we’ll continue to evolve Facebook Dating to help make meeting people easy, fun, and free,” added Meta.