Boat partners with Lulu Hypermarkets to reach more UAE consumers

Domestic manufacturer Boat ranked as the world’s No. 3 audio company by IDC (CY 2024), has announced a major retail expansion in the UAE. The company’s products are now available at Lulu Hypermarkets across the region, strengthening its offline presence and accessibility for consumers.


Already present both online and offline in the UAE, boAt’s entry into Lulu Hypermarkets — including key locations such as Barsha, DSO Al Wahda, and Khalidiya — marks a significant milestone in its international growth journey. The move ensures that customers across Dubai, Abu Dhabi, Sharjah, and other cities can experience boAt’s range of stylish audio and lifestyle products firsthand.


Products on offer

Consumers will now find boAt’s most popular categories at Lulu stores, including:

ul1
• li1True Wireless Earbuds (TWS)
• li1Portable Speakers
• li1Headphones
• li1Nirvana premium audio range for immersive sound
• li1Charging solutions such as power banks

Gaurav Nayyar, CEO of Boat, said: “boAt has always been about making world-class audio experiences accessible and stylish. Our presence at Lulu Hypermarkets is another step towards deepening our connection with UAE consumers and expanding our offline reach through trusted retail partners.”


The partnership reinforces Boat’s ambition to become a global lifestyle audio powerhouse, while giving UAE consumers greater opportunities to explore and enjoy its products. With this expansion, boAt continues to build its international footprint, tapping into one of its most important overseas markets.