Apna.co launches enterprise-grade voice AI Blue Machines

, India’s leading jobs and careers platform, has announced the launch of , a new enterprise-grade platform designed to help organizations deploy multilingual voice agents at scale. The move marks Apna’s expansion into the fast-growing AI infrastructure space, with a focus on regulated industries and high-volume customer engagement.


Blue Machines enables companies to integrate AI-powered voice agents across sectors such as lending, insurance, healthcare, recruitment, mutual funds, and edtech. The platform promises rapid deployment—in under a week—compared to the industry average of five to six weeks.


Within just 45 days of launch, Blue Machines has already secured over $6 million in enterprise contracts, signaling strong market demand and one of the fastest adoption curves in India’s enterprise AI landscape.


The platform is engineered to support mission-critical voice interactions with enterprise-grade reliability. It offers multilingual capabilities and is optimized for high-volume use cases, making it ideal for customer support, onboarding, and operational automation. “Blue Machines is growing very rapidly and is a valuable addition to our current set of businesses,” said Nirmit Parikh, Founder and Group CEO of Apna.co


As global workforces shift from human-only to human-plus-AI agents, Apna’s launch of Blue Machines reflects a broader trend of Indian startups investing in AI-driven enterprise solutions. The platform positions Apna not just as a career marketplace, but as a technology enabler for digital transformation.