Amazon says Prime Video has reached 315 million monthly ad-supported viewers globally

Amazon has announced that Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally – a significant leap from 200 million ad-supported viewers in April 2024. At unBoxed 2025, its annual flagship event, Amazon Ads Head of Live Sports and Video Sales Danielle Carney, noted an average monthly ad-supported reach of more than 130 million viewers in the US.“Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands,” said Jeremy Helfand, Vice President, Prime Video Advertising.According to the company, this number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live channels on Prime Video. “We're just beginning to unlock what's possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale,” Helfand added.Amazon clarified that this reach estimate is based on Amazon internal data over 12 months (September 2024 – August 2025), with some locale-specific time-frame variations based on launch dates. As mentioned, in April 2024, Amazon had shared an average monthly ad-supported reach of 200 million viewers globally.Advertising on Prime Video is now available in 16 countries, including India, the US, the UK, Germany, France, Japan, Brazil and more.