Apple event today: What time is iPhone 17 launch event

After months of speculation, the highly anticipated Apple iPhone 17 series launch is just hours away. The company’s “Awe Dropping” event, which is expected to showcase the new iPhone lineup, along with new Apple Watches and other products, is a much-awaited moment for tech enthusiasts worldwide.

Time of Apple iPhone 17 launch

For those eager to watch the event live, can watch Apple iPhone 17 launch event on multiple platforms:

• Apple's official website (Apple.com)
• The Apple TV app
• Apple's official YouTube channel

The official Apple Event 2025 time in the US starts at:

• 10 a.m. PT (California, West Coast)
• 1 p.m. ET (New York, East Coast)
• 12 p.m. CT (Central Time)

Here are the key timings in other countries:

• India (IST): 10:30 pm
• UK (local time): 6:00 pm
• Australia (local time): 3:00 pm
• Pakistan (local time): 10:00 pm
• Dubai (GST): 9:00 pm

Apple iPhone 17 series launch event: What to expect:

As the iPhone 17 launch event approaches, a sneak peek at the new designs has emerged. The iPhone 17 Pro and iPhone 17 Pro Max are expected to feature a significant camera redesign, with a horizontal camera bar that stretches across the entire upper back of the phone, similar to the Google Pixel design. This marks a departure from the square camera bumps of previous models.

The most striking change, however, is the iPhone 17 Air. As reported by Bloomberg's Mark Gurman, the iPhone 17 Air is expected to be 5.5mm thin. The design features a single camera lens and a very slim camera bar, reports suggest.