CES 2026: HP Omen laptops are now HyperX Omen laptops

HP made a straightforward call at CES 2026. All its gaming products are losing the HP prefix and moving under the HyperX name instead.The HP Omen 16 is now the HyperX Omen 16. The HP Omen Max 16 becomes the HyperX Omen Max 16. Gaming monitors follow the same path. Even the budget Victus 15 gets absorbed into the lineup as the HyperX Omen 15. The physical change is minimal—just new branding below the display and an "HX" logo on the lid.HP acquired HyperX in 2021, a brand known for gaming peripherals like headsets and keyboards. Now it's expanding to cover the full gaming ecosystem. The move puts a name gamers already recognize in charge of everything from laptops to monitors to accessories."Gamers deserve a seamless experience that matches their passion, from the systems that power their worlds to the gear that connects them," said Josephine Tan, HP's Senior Vice President of Gaming Solutions.The Omen brand traces back to VoodooPC, a Canadian gaming PC maker HP bought in 2006. That company had been building high-end gaming rigs since 1991 and brought real engineering expertise to HP's gaming division.HyperX has its own track record. It started under Kingston in 2002 making DDR1 RAM for gamers before branching into peripherals. The brand built a solid reputation over two decades, which explains why HP is putting it front and center now.The rebrand mirrors what Dell did with Alienware—letting a gaming-focused brand handle the entire category while the parent company focuses on business and consumer products.The flagship HyperX Omen Max 16 leads the new lineup. It pushes 300W of total platform power through next-gen Intel or AMD processors and up to Nvidia's RTX 5090 laptop GPU. HP claims it's the most powerful gaming laptop with fully internal cooling.The Max 16 addresses previous thermal complaints with a redesigned triple-fan cooling system. It also packs a high-polling-rate keyboard and a 16-inch OLED display running at 240Hz. The HyperX Omen 15 and standard Omen 16 round out the laptop family with similar spec updates.Beyond laptops, HP unveiled the HyperX Omen OLED 34 monitor. It features next-generation V-stripe QD-OLED panel technology with a 21:9 aspect ratio, 360Hz refresh rate, and 0.03ms response time. The company also introduced the HyperX Clutch Tachi, its first Xbox-licensed arcade controller with magnetic switches and customizable button mapping.HP even teased an in-development EEG headset co-engineered with Neurable that uses neurotechnology and AI to interpret brain activity and help players improve focus.All products arrive in spring 2026. Pricing hasn't been announced yet.