Samsung launches Samsung Finance+ for Bespoke AI appliances: Key features and more

Samsung has expanded its Samsung Finance++ digital lending program, making it easier for consumers to purchase its Bespoke AI Appliances. The initiative, developed by Samsung R&D Institute Bangalore & Delhi, offers quick loan approvals in as little as 15 minutes with flexible EMI options.


Samsung Finance+ enables customers to access paperless financing for premium AI-enabled refrigerators, washing machines, and air conditioners. The program, available on samsung.com and retail outlets, simplifies the credit approval process, ensuring accessibility to high-end appliances with minimal documentation.

Samsung Finance+ for Bespoke AI appliances: Key features

Key features of the Samsung Finance+ program includes

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• li1Loan approvals in 15 minutes
• li1Flexible EMI options tailored to consumer needs
• li1Partnered with DMI Finance for streamlined digital lending
• li1Available at Samsung retail stores and online

How to Apply for Samsung Finance+

Customers can apply for financing at Samsung retail stores or online by submitting e-documents for KYC verification. Once verified, the credit scoring process determines eligibility, with loan approvals completed in as little as 15 minutes.

Ghufran Alam, VP, Digital Appliances, Samsung India, emphasised Samsung’s goal of expanding financial accessibility: "Samsung Finance+ reflects our commitment to making premium AI technology accessible. By simplifying the financing process, we enable consumers to upgrade their lifestyles effortlessly."