Flipkart has announced the launch of the Motorola air conditioner range with a new transparent installation model. With this new model the company aims to eliminate the hidden post-purchase costs for consumers. The price of the new lineup starts at Rs 28,990 and it includes all changes upfront, covering installation, copper pipping, outdoor unit stand and a three-year gas refilling assurance.
Indian households often face unexpected installation fees and material costs after purchasing air conditioners. Flipkart’s new model addresses this by bundling all essential services into the listed price, ensuring a worry-free buying experience. Standard installation fees in the market typically range from Rs 1,500 to Rs 3,500, with additional charges for accessories and maintenance. By consolidating these into one price, Flipkart aims to simplify ownership and enhance transparency.
The Motorola air conditioner lineup includes:
* Inverter technology variants for efficient cooling.
* Energy-efficient configurations tailored for Indian homes.
* Multiple capacity options suited for different room sizes and climates.
* Professional installation included, ensuring systems are set up to defined standards for performance and longevity.
Rakesh Krishnan, vice president of large appliances at Flipkart, said: “With the new Motorola AC range and its zero-hidden-cost model, we are removing the final barrier to a truly seamless shopping experience. This launch reinforces our commitment to democratizing access to premium technology while offering value-added services and consumer confidence.”
Customers can explore detailed specifications, compare models based on tonnage and energy ratings, and schedule delivery and installation directly through Flipkart’s platform. The initiative is expected to set a new benchmark in the large appliances segment by combining premium technology with transparent service.