Snapdeal acquires marketing service company TargetingMantra

BENGALURU: Online marketplace Snapdeal has acquired marketing and personalization service company TargetingMantra for an undisclosed amount. The Gurgaon-based startup’s core focus is in building products for enhancing customer buying process and boosting conversion rates through intuitive product discovery, recommendations and channel selection.

“Personalization is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The TargetingMantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020,” Rohit Bansal, chief operating officer, Snapdeal, said. Saurabh Nangia and Rahul Singh founded TargetingMantra in March 2013 based out of Palo Alto and Gurgaon. Now, the new team will work on further to build the customer experience engine which will personalize shopping experiences for customers, the company said in a statement.


This marks the first acquisition by SoftBank-backed Snapdeal in the year 2016 after it closed several acquisitions last year. With TargetingMantra, Snapdeal has closed its thirteenth acquisition since 2010.

“Given Snapdeal’s customer centric approach to technology, TargetingMantra can add immense value to shaping shopping experiences on the platform,” said Nangia, co-founder, TargetingMantra.


Earlier in February this year, the company closed a $200-million financing round, a majority of which was in the form of a secondary transaction, valued the e-commerce firm at $6.5 billion. It got fresh cash infusion worth Rs 335 crore besides the secondary transaction.