NEW DELHI:
Idea
has announced that it has slashed the rates of its 4G, 3G and 2GB
mobile internet
packs by up to 67%. The new pricing will be mostly beneficial to heavy-internet users who consume
data packs
of 2GB to 10 GB.
Idea is now offering 10GB 4G or 3G data pack at a price of Rs 990. Idea’s 2GB data is now priced at just Rs 349, as against the earlier price of Rs 449. Idea users will get 5GB of 4G or 3G data at just Rs 649.
Read also: 10 hot earphones available under Rs 1,000The telco also launched new “Freedom Packs” which are low-cost data packs starting at just Rs 35 with 4 weeks validity. The new prices for prepaid subscribers have been made live across all
Idea 4G
and 3G circles. Idea is also looking forward to roll-out the new packs for post-paid subscribers as well.
Last week, Idea slashed the prices of its ‘sachets’ data packs of up to 1GB. The 2G data pack priced at Rs 19 offering 75MB data for 3 days, will now offer 110 MB data for 3 days. Similarly, a 4G/3G data pack for Rs 22 which offers 65MB data for 3 days, will now give 90MB 3G data for 3 days.
“While the price reduction in our ‘sachet’ data packs was aimed at inducting more users into the world of internet; the reduction in rates of Big recharge packs now, is aimed at delivering significantly higher value for money to our regular
internet
users. Our consumer research studies have indicated a growing demand for affordable high-volume internet packs which we are aiming to fulfil with the new offers,” said Sashi Shankar, chief marketing officer, Idea Cellular