Medi Tube
provides
20-minute videos
in different
specialisations for doctors
, who want to stay abreast of the latest
developments in the world of medicine
.
Dr
Medha Bhave
, a Mumbai-based senior plastic surgeon, usually has her hands tied-up with the week's roster of surgeries, leaving her little time to catch up with advances in the world of medicine.
Today despite an abundance of material available
online, Dr Bhave still finds it difficult to search and find material she wants. Solving her problem is The Medi Tube that has videos for doctors on its platform.
“We do attend various conferences to keep abreast of developments, but retention is a problem.
“When we sign up for videos, it helps that you can view the same video multiple times.
“Also the platform throws up suggestions and one can view what other doctors have watched on the same topic,“ she added.
With 20-minute long videos in different specialisations, The Medi Tube, founded by Natarajan Saminathan and plastic surgeon Dr Satish Bhat, has put together material that is accessible on payment of an annual subscription fee.
“The
startup was formed two and half years ago and we tried various ways to get our business model right, before zeroing in on this one.
“We also had to network with experts for their inputs. We tied up with 27 associations to get their doctors on board.
“Our co-founder's contacts with plastic surgeons helped as well,“ said Saminathan.
Having emerged the winner at the pitchfest organised by TiE, The Medi Tube attracted investors and went on to be funded by the Keiretsu Forum. Rajan Srikanth, co-president of the Forum, said the company is providing value addition to existing medical structures.
The team travels to the experts' locations or conference to shoot the videos before putting them up. The portal currently has plenary talks, surgery clips and brainstorming sessions on various specialisations including plastic surgery, orthopaedics.
The company would soon add videos for more specialisations. To provide authenticity, the content would be prepared by an expert and peer-reviewed by another, following which the video would be posted online.
Subscribers can also choose the content they need. The company adds subscribers through social media marketing and word of mouth. Doctors from India, Libya, South Africa, Iraq and Australia have been signing up for the videos.
“There is an opportunity in the Middle-East, considering the population of expat doctors there. Indian content is widely appreciated. “This will make us get more subscribers. Besides, there is an untapped base in the Indian subcontinent, which can be utilised,“ says Saminathan.
The company plans to add more
videos on different specialisations and generate revenues worth Rs 250-crore in the next three years.
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