Beyond 5: Sting’s nod to India's sixth world cup triumph and Women's Day magic

As the world celebrates India’s five famous cricket titles, Sting Energy, PepsiCo India’s energy drink brand, highlights a sixth triumph: the women’s 2025 victory.The campaign also marks the men’s victory around International Women’s Day, weaving both triumphs into a shared narrative through its sonic identity, “Longer the six, louder the Sting sonic.” The high-energy push celebrates every towering six as delivering the same explosive Sting charge, no matter who hits it.Fans are flooding the Instagram post with comments such as “Love how Sting gives women’s wins the spotlight they deserve!” and “Epic inclusivity—STIIIIIINNNGGG for all heroes!”At the heart of the campaign is a high-energy film featuring cricket legends Yuvraj Singh and Ravi Shastri. Set on a sunlit cricket ground, the film captures playful banter between the duo that quickly turns into a barrage of towering sixes.Yuvraj unleashes a series of big hits, each triggering Sting’s signature sonic, from a crisp “STINGGG” for shorter boundaries to a thunderous “STIIIIIINNNGGG” for the longest sixes. Ravi Shastri’s trademark commentary adds to the drama, with his voice rising in pitch and intensity alongside the sonic build-up. The campaign positions the film as a multi-sensory cricket experience, designed to capture the thrill of every towering hit.This ties into PepsiCo's broader youth culture strategy, where Sting Energy evolves from a beverage to a cultural force. Building on its F1 partnerships and disruptive marketing, the brand now claims cricket's most exhilarating shots. The campaign rolls out across television, digital platforms, social media, and out-of-home activations, with fans invited to join the conversation by sharing their own "STIIIIIINNNGGG" moments. Early buzz shows youth audiences resonating, blending nostalgia for past World Cup glories with hype for the season ahead.Disclaimer: This is a brand post and has been produced by Times Internet’s Spotlight team.