With WWE’s partnership with The General Entertainment Authority (GEA), a surprisingly amusing announcement came forward. On behalf of HE Turki Alalshikh, the 39th annual Royal Rumble event will be held in January in Riyadh, Saudi Arabia. This will be the first ever time that Royal Rumble will be hosted outside of North America. This announcement leads us to believe that the alliance between WWE and GEA is on a steady path and can create major opportunities for one another.
Here’s more insight on the Royal Rumble 2026 announcement
Saudi Arabia lands Royal Rumble 2026 amid WWE partnership
The General Entertainment Authority is a government department that is set to regulate and develop the outlook of sports entertainment in Saudi Arabia. The Crown Jewel event in 2024 is also an example of this powerful alliance and a part of WWE’s 10-year partnership with Saudi Arabia for Saudi Vision 2030. The Crown Jewel event was a major success and gained massive viewership apart from the sold-out arena tickets.
The announcement of Royal Rumble 2026 in Saudi Arabia is another major milestone that will take place. While talking about this announcement HE Turki Alalshikh stated, “Saudi Arabia’s hosting of the Royal Rumble for the first time outside North America reflects the General Entertainment Authority’s ongoing commitment to bringing the world’s largest and most important entertainment events to the Kingdom. Through this partnership with WWE, we aim to enhance the entertainment sector and deliver a transformative experience that attracts a wide audience.”
He also added, “We are excited to see this historic event as part of Riyadh Season’s activities and look forward to providing an exceptional experience for wrestling fans from around the world, whom we welcome to all events hosted in Saudi Arabia.”
Adding on this the WWE President, Nick Khan also stated, “WWE is a global enterprise and it only made sense to expand our relationship with the Kingdom by bringing one of our biggest annual events to Riyadh in January of 2026.”
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WWE's Big 4 Events Reportedly Not Taking Place In The United States in 2026With the ongoing expansion of this alliance between WWE and GEA, this event is all set to deliver a thrilling experience for both live attendees and global audiences. As WWE continues to grow its global presence, Saudi Arabia’s role as a premier host for major wrestling events is becoming increasingly prominent.
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